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Marketing Environment
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Marketing Environment Paperback - 2007 - 4th Edition

by Mike Oldroyd


From the publisher

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

Details

  • Title Marketing Environment
  • Author Mike Oldroyd
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Pages 353
  • Volumes 1
  • Language ENG
  • Publisher Butterworth-Heinemann
  • Date July 30, 2007
  • Illustrated Yes
  • ISBN 9780750683982 / 0750683988
  • Weight 1.84 lbs (0.83 kg)
  • Dimensions 11.55 x 8.36 x 0.66 in (29.34 x 21.23 x 1.68 cm)
  • Dewey Decimal Code 025.283