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Mathematical Models in Marketing: A Survey, the Stage of Development, Some
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Mathematical Models in Marketing: A Survey, the Stage of Development, Some Extensions and Applications Paperback - 1974

by P. S. Leeflang; Peter S. Leeflang


Details

  • Title Mathematical Models in Marketing: A Survey, the Stage of Development, Some Extensions and Applications
  • Author P. S. Leeflang; Peter S. Leeflang
  • Binding Paperback
  • Edition First
  • Pages 222
  • Volumes 1
  • Language ENG
  • Publisher Springer, Leiden / Boston
  • Date January 31, 1974
  • ISBN 9789020704365 / 9020704362
  • Library of Congress Catalog Number 74080763
  • Dewey Decimal Code 658.800

About the author

Peter S.H. Leeflang (1946) is Professor of Marketing at the Department of Economics at the University of Groningen, The Netherlands, and member of the Royal Netherlands Academy of Arts and Sciences.