Texere, New York, 2000. First Edition. Hardcover. Near Fine Condition/Near Fine. First Impression. Size: 8vo Octavo (standard book size). 312 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is not price clipped and in excellent condition. All edges clean, neat and free of foxing. This book is available and ready to be shipped from our local warehouse within two working days.. This book is the ?official story? of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut's huge popularity to the ?little guys? rather than to the suits at large ad agencies. This book is the Liar's Poker of marketing, revealing the sordid stories behind the official one. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; Sweden; History. ISBN: 1587990024. ISBN/EAN: 9781587990021. Pictures of this item not already displayed here available upon request. Inventory No: 6047. . 9781587990021

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Bookseller: Great Southern Books (AU)
Bookseller's Inventory #: 6047
Title: Absolut: Biography of a Bottle
Author: Hamilton, Carl
Format/Binding: Hardcover
Book Condition: Used - Near Fine Condition
Jacket Condition: Near Fine
Quantity Available: 1
Edition: First Edition
ISBN 10: 1587990024
ISBN 13: 9781587990021
Publisher: Texere
Place of Publication: New York
Date Published: 2000
Keywords: BZDB137 Absolut Vodka Company, Advertising campaigns, Advertising -- Alcoholic beverages, Vodka industry -- Sweden -- History, Business, Finance & Marketing; Sweden; History. ISBN: 1587990024 EAN: 9781587990021 Hamilton, Carl Absolut: Biography of a

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New: A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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Tight: Used to mean that the binding of a book has not been overly loosened by frequent use.