Advertising & Promotion, 3rd Edition by Chris Hackley and Rungpaka Amy Hackley - 2015

SAGE Publications Ltd, 2015. Hardbound. New Book. Hardbound. Advertising is all around us. This text book offers students an inside look at the basics of advertising and promotion. Written from the perspective of the advertising agency, the book is designed to prepare students for what a career in what advertising is really like. Each chapter contains an outline, a list of key content material, snapshot boxes that feature examples and critical discussion, review questions, and case studies. The third edition includes new chapters on strategy and creativity, more case studies and images, and increased coverage of the use of social media and the internet for advertising. A companion website includes useful resources like access to journal articles, video links and power point slides. (2015 Ringgold, Inc., Portland, OR)