The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Paperback - 2006 - 1st Edition
by Sugarman, Joseph
- Used
Description
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Details
- Title The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Author Sugarman, Joseph
- Binding Paperback
- Edition number 1st
- Edition 1
- Condition Used - Good
- Pages 368
- Volumes 1
- Language ENG
- Publisher Wiley & Sons, Incorporated, John, Somerset, New Jersey, U.S.A.
- Date 2006-12-01
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # 5473815-6
- ISBN 9780470051245 / 0470051248
- Weight 1.33 lbs (0.60 kg)
- Dimensions 9.18 x 7.48 x 0.73 in (23.32 x 19.00 x 1.85 cm)
- Library of Congress subjects Advertising copy
- Dewey Decimal Code 659.132
Summary
From the publisher
From the rear cover
A fun and authoritative guide to writing masterful copy
Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
Sugarman walks you step by step through the entire copywriting process--from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.
For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy--and get ahead in the cutthroat world of advertising.
"Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing."
--Joe Vitale, author, There's a Customer Born Every Minute
"There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale."
--Richard Thalheimer, President, The Sharper Image
"[Sugarman has] a real talent for promotion and writing advertisements."
--Albert Gore, former Vice President of the United States