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Alliance Brand: Fulfilling the Promise of Partnering

Alliance Brand: Fulfilling the Promise of Partnering

Alliance Brand: Fulfilling the Promise of Partnering
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Alliance Brand: Fulfilling the Promise of Partnering

by Darby, Mark

  • Used
  • Hardcover
Condition
Used; Good
ISBN 10
0470032189
ISBN 13
9780470032183
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About This Item

John Wiley & Sons. Hardcover. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 07/14/2006

Synopsis

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how to apply it in your organisation.Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets.That's a compelling return on investment. That's an Alliance Brand.

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Details

Bookseller
Brit Books Ltd GB (GB)
Bookseller's Inventory #
1230991
Title
Alliance Brand: Fulfilling the Promise of Partnering
Author
Darby, Mark
Format/Binding
Hardcover
Book Condition
Used; Good
Quantity Available
1
ISBN 10
0470032189
ISBN 13
9780470032183
Publisher
John Wiley & Sons
This edition first published
September 11, 2006

Terms of Sale

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About the Seller

Brit Books Ltd

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Milton Keynes , Buckinghamshire

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