Archive of 22 original photographs of the Flxible [Flexible] "Land Cruiser" motorhome, circa 1954 by [Transportation] [Mid-Century Modern Design] - 1954

Loudonville, OH: The Flxible Company, 1954. Archive of 22 vintage photographs of the Flxible Land Cruiser motorhome, circa 1954. Of the 22 photographs in the collection, 17 bear stamps on the versos, six bear annotations noting serial number and descriptions, and eleven bear stamps noting the serial number, model, and company.

The collection includes one photograph of the exterior of the motorhome and 21 photographs of the very mid-century modern interior, frequently with models in various positions demonstrating the vehicle's comfort and luxury. Eight of the photographs note a serial number beginning with "B53" and one photograph notes a serial number beginning with "B54," likely indicating production in 1953 and 1954.

Founded in 1913 in Loudonville, Ohio, Flxible was a manufacturer of motorcycle sidecars, funeral cars, ambulances, intercity coaches, and transit buses. In 1948 Flxible introduced its Land Cruiser model, a standard 29 passenger Clipper shell with an elaborately furnished interior, heralding a new era in recreational vehicles and introducing the motorhome to the American public during the automobile boom of the 1950s and 1960s. Notably, the vehicle proved popular with R&B and country musicians, providing a comfortable and practical vehicle for touring, preceding the arrival of the modern tour bus. The company sold its Land Cruiser division to Custom Coach Corporation in 1955 and discontinued marketing the finished conversions, while continuing to manufacture the shells of the vehicles. The last Flxible vehicles were produced in 1995 and the company declared bankruptcy in 1996.

10 x 8 inches. Very Good plus, with approximately half the photographs with faint cracking to the emulsion and four with even toning.