Description:
Liveright Pub. Corp, 1961. Unknown Binding. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Basis for Marketing Decision through Controlled Motivation Research by Cheskin, Louis - (1962)
by Cheskin, Louis
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Basis for Marketing Decision through Controlled Motivation Research
by Cheskin, Louis
- Used
- Hardcover
- first
London: Business Publications. Very Good- in Very Good- dust jacket. (1962). Hardcover. Ink number and annotation to front endpaper. Dust wrapper is price clipped. Dust wrapper protected in archival mylar cover. ; First UK edition (previously published in the USA in 1961). 282 pages. Black boards with gilt lettering on spine. Page dimensions: 216 x 137mm. Contents: Preface; Part One: The Measurement of Attitudes - Philosophical Background for Marketers - Fallacies in Present Day Marketing - Why Marketing Research is not used more - Don't ask him why he bought that car! - What is motivation research? - When to use motivation research - The Probability Function in Motivation Research - Validation of Contolled Motivation Research; Part Two: Motivation Research Answers to Twelve Problems; Appendix. Index.; 8vo .
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Bookseller
Renaissance Books
(NZ)
- Format/Binding Hardcover
- Book Condition Used - Very Good- in Very Good- dust jacket
- Binding Hardcover
- Publisher Business Publications
- Place of Publication London
- Date Published (1962)
We have 2 copies available starting at $45.97.
Basis for marketing decision through controlled motivation research
by Cheskin, Louis
- Used
- good
- Condition
- Used - Good
- Quantity Available
- 1
- Seller
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Seattle, Washington, United States
- Item Price
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$45.97
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$45.97
Basis for marketing decision through controlled motivation research.
by Cheskin, Louis
- Used
- Hardcover
- Condition
- Used - Good. No dust jacket. Ex-library. Book summary from jacket pasted neatly inside cover. Other than library markings, NO MARKINGS
- Binding
- Hardcover
- Quantity Available
- 1
- Seller
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Clayton, Missouri, United States
- Item Price
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$100.00$85.00Save $15.00!
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Description:
Business Publications in association with Batsford, 1962. Hard cover. Good. No dust jacket. Ex-library. Book summary from jacket pasted neatly inside cover. Other than library markings, NO MARKINGS IN THIS BOOK. Good + Binding excellent.. 282p., ill., 23 cm. Originally published, Liveright, 1961.
Item Price
$100.00$85.00
Save $15.00
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