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Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets

Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets

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Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets

by Joe Marconi

  • New
  • Hardcover
Condition
New
ISBN 10
1557384282
ISBN 13
9781557384287
Seller
Seller rating:
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Mt Prospect, Illinois, United States
Item Price
$18.96
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About This Item

Irwin Professional Publishing, 1993-08. Hardcover. New. HARDCOVER, BRAND NEW COPY, Perfect Shape, Not a Remainder, No Black Remainder Mark MH116-108

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Details

Bookseller
Poverty Hill Books US (US)
Bookseller's Inventory #
0801210106
Title
Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets
Author
Joe Marconi
Format/Binding
Hardcover
Book Condition
New New
Quantity Available
1
ISBN 10
1557384282
ISBN 13
9781557384287
Publisher
Irwin Professional Publishing
Place of Publication
Chicago
Date Published
1993-08

Terms of Sale

Poverty Hill Books

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Poverty Hill Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2015
Mt Prospect, Illinois

About Poverty Hill Books

Thank you for stopping by! We have been selling books online for over 19 years. All orders are shipped with delivery confirmation service at no additional charge. Standard shipments are via USPS media mail. Expedited service ships via USPS Priority mail. International orders are shipped via USPS Priority or First Class air mail, all orders are handled with care and shipped promptly in secure packaging. We are open daily. We ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly... have a question, we're always happy to help. Thank you once again for stopping by our shop!

Glossary

Some terminology that may be used in this description includes:

Remainder Mark
Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Remainder
Book(s) which are sold at a very deep discount to alleviate publisher overstock. Often, though not always, they have a remainder...
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