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Beyond Green Marketing by Christiane K. Murr - 2008
by Christiane K. Murr
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Beyond Green Marketing
by Christiane K. Murr
9783836487269 , Christiane K. Murr , Beyond Green Marketing , The recent situation of the macroenvironment demands from enterprises to act as a good fellow citizen. Thus the buzzword sustainability respectively sustainable development persuades in industry and economy. Approaches such as Corporate Social Responsibility prevail on the normative level in enterprises to become state of the art. Anyway the concept of integral sustainable marketing-management is still in its infancies. Consequently it is intrinsic to set up strategies and to develop operational instruments for implementing sustainability in commercial marketing. Right here this study begins. It aims at pointing out approaches for a sustainable oriented marketing which is based on conventional eco marketing. A consumer typology and a market research combined with examples of diverse industry sectors clarify the transfer from theory to business application.The recent situation of the macroenvironment demands from enterprises to act as a good fellow citizen. Thus the buzzword sustainability respectively sustainable development persuades in industry and economy. Approaches such as Corporate Social Responsibility prevail on the normative level in enterprises to become state of the art. Anyway the concept of integral sustainable marketing-management is still in its infancies. Consequently it is intrinsic to set up strategies and to develop operational instruments for implementing sustainability in commercial marketing. Right here this study begins. It aims at pointing out approaches for a sustainable oriented marketing which is based on conventional eco marketing. A consumer typology and a market research combined with examples of diverse industry sectors clarify the transfer from theory to business application.
- Bookseller Independent bookstores ()
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- ISBN 10 3836487268
- ISBN 13 9783836487269
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Beyond Green Marketing
by Christiane Katharina Murr
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- 9783836487269 / 3836487268
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Stock Photo: Cover May Be Different
Beyond Green Marketing
by Christiane Katharina Murr
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- New
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- Paperback
- ISBN 10 / ISBN 13
- 9783836487269 / 3836487268
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Southport, Merseyside, United Kingdom
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Paperback / softback. New.
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Beyond Green Marketing
by Christiane Katharina Murr
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- Paperback
- ISBN 10 / ISBN 13
- 9783836487269 / 3836487268
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VDM Verlag Dr. Mueller e.K, 2008-04-02. Paperback. Used:Good.
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