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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim

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Condition
UsedVeryGood
ISBN 10
1591396190
ISBN 13
9781591396192
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UsedVeryGood.

Synopsis

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.

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Details

Bookseller
Books4Cause Inc. US (US)
Bookseller's Inventory #
5D4000008A5H_ns
Title
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author
W. Chan Kim
Book Condition
UsedVeryGood
Quantity Available
3
Binding
Hardcover
ISBN 10
1591396190
ISBN 13
9781591396192
Publisher
Harvard Business School Press
Place of Publication
Boston, Massachusetts, U.s.a.
This edition first published
February 3, 2005

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About the Seller

Books4Cause Inc.

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Skokie, Illinois

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