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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim
- Used
- Condition
- UsedVeryGood
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Seller
-
Skokie, Illinois, United States
3 Copies Available from This Seller
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About This Item
UsedVeryGood.
Synopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Instituteat INSEAD, the second largest business school in the world. The book illustrates the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a "Blue Ocean", than by competing head-to-head with other suppliers for known customers in an existing industry.
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Details
- Bookseller
- Books4Cause Inc. (US)
- Bookseller's Inventory #
- 5D4000008A5H_ns
- Title
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Author
- W. Chan Kim
- Book Condition
- UsedVeryGood
- Quantity Available
- 3
- Binding
- Hardcover
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Publisher
- Harvard Business School Press
- Place of Publication
- Boston, Massachusetts, U.s.a.
- This edition first published
- February 3, 2005
Terms of Sale
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About the Seller
Books4Cause Inc.
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Skokie, Illinois
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