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Branded Customer Service: The New Competitive Edge

Branded Customer Service: The New Competitive Edge

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Branded Customer Service: The New Competitive Edge

by Janelle Barlow and Paul Stewart

  • Used
  • Hardcover
Condition
like new
ISBN 10
1576752984
ISBN 13
9781576752982
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Seller rating:
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About This Item

Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognizable brand position and then make it live through delivery of service. Challenges to consistency are discussed, as well as the internal promotion of brands, the reinforcement of brands through staff and customer interactions, and how to link brands to selling styles and messages.

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Details

Bookseller
Deb's Book Paradise US (US)
Bookseller's Inventory #
42-2
Title
Branded Customer Service: The New Competitive Edge
Author
Janelle Barlow and Paul Stewart
Book Condition
New like new
Quantity Available
1
Binding
Hardcover
ISBN 10
1576752984
ISBN 13
9781576752982
Publisher
Berrett-Koehler Publishers; 1st edition (October 1, 2004)
This edition first published
October 1, 2004
Bookseller catalogs
Business;

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Deb's Book Paradise

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About the Seller

Deb's Book Paradise

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2022
STOCKBRIDGE, Massachusetts

About Deb's Book Paradise

We hand-select our slightly used often new condition and one-of-a-kind book selections. We treat them with the dignity they deserve. We also publish titles that you can buy through us. These purchases help support sustainable indie publishing. We may be a little guy but our books are HUGE. Deb is not only a lifelong book collector (hoarder) she is the author of 13 traditionally published books. Her most recent is a bestselling memoir written with the youngest member of the Manson Family Cult. Deb's entire adult life has been spent selecting books for her husband's literary agency, writing books, publishing books and now selling them to you. By the way, Deb's first job aside from getting fired from a fast-food restaurant, was at B. Dalton's Booksellers. Doesn't that bring you back?

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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