Branded Customer Service: The New Competitive Edge
by Janelle Barlow and Paul Stewart
- Used
- Hardcover
- Condition
- like new
- ISBN 10
- 1576752984
- ISBN 13
- 9781576752982
- Seller
-
STOCKBRIDGE, Massachusetts, United States
Payment Methods Accepted
About This Item
Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognizable brand position and then make it live through delivery of service. Challenges to consistency are discussed, as well as the internal promotion of brands, the reinforcement of brands through staff and customer interactions, and how to link brands to selling styles and messages.
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Details
- Bookseller
- Deb's Book Paradise (US)
- Bookseller's Inventory #
- 42-2
- Title
- Branded Customer Service: The New Competitive Edge
- Author
- Janelle Barlow and Paul Stewart
- Book Condition
- New like new
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 1576752984
- ISBN 13
- 9781576752982
- Publisher
- Berrett-Koehler Publishers; 1st edition (October 1, 2004)
- This edition first published
- October 1, 2004
- Bookseller catalogs
- Business;
Terms of Sale
Deb's Book Paradise
About the Seller
Deb's Book Paradise
About Deb's Book Paradise
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...