Branded Male : Marketing to Men
by Tungate, Mark
- Used
- Condition
- Used - Good
- ISBN 10
- 0749450118
- ISBN 13
- 9780749450113
- Seller
-
Dunfermline, Fife, United Kingdom
2 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male’s weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Better World Books Ltd (GB)
- Bookseller's Inventory #
- GRP70357200
- Title
- Branded Male : Marketing to Men
- Author
- Tungate, Mark
- Book Condition
- Used - Good
- Quantity Available
- 2
- Binding
- Hardcover
- ISBN 10
- 0749450118
- ISBN 13
- 9780749450113
- Publisher
- Kogan Page, Limited
- This edition first published
- April 1, 2008