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Branded Male : Marketing to Men

Branded Male : Marketing to Men

Branded Male : Marketing to Men
Stock Photo: Cover May Be Different

Branded Male : Marketing to Men

by Tungate, Mark

  • Used
Condition
Used - Good
ISBN 10
0749450118
ISBN 13
9780749450113
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Dunfermline, Fife, United Kingdom
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About This Item

Kogan Page, Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Synopsis

Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male’s weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.

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Details

Bookseller
Better World Books Ltd GB (GB)
Bookseller's Inventory #
GRP70357200
Title
Branded Male : Marketing to Men
Author
Tungate, Mark
Book Condition
Used - Good
Quantity Available
2
Binding
Hardcover
ISBN 10
0749450118
ISBN 13
9780749450113
Publisher
Kogan Page, Limited
This edition first published
April 1, 2008

Terms of Sale

Better World Books Ltd

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About the Seller

Better World Books Ltd

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2009
Dunfermline, Fife

About Better World Books Ltd

Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities in the UK are READ International, the National Literacy Trust, Room to Read. (Registered Charities no. 1128534, no. 1116260 and no. 1125803 and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.

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