Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
by Lindstrom, Martin
- Used
- very good
- Hardcover
- first
- Condition
- Very Good/Very Good
- ISBN 10
- 0385531737
- ISBN 13
- 9780385531733
- Seller
-
Edmonton, Alberta, Canada
Payment Methods Accepted
About This Item
New York, New York, Usa: Crown Business Publishing, 2011. 1st Edition . Hardcover. Very Good/Very Good. In Very Good Condition. May Have Minor Shelf Wear To Dust Jacket. - For More Information On Condition. Please See All Photos. ~ Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: . New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! . Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). . How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. . The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). . How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. . How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. . What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. . And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever
Synopsis
MARTIN LINDSTROM, was voted one of the World's 100 Most Influential people of 2009 by Time magazine. Among the globe's foremost marketers - now turned consumer advocate - Lindstrom has advised top executives at companies such as McDonald's Corporation, Procter & Gamble, and Microsoft. His most recent book, Buyology , was a New York Times and Wall Street Journal bestseller and voted "Pick of the Year" by USA Today. He is also chairman and co-founder of Buyology Inc From the Hardcover edition.
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Details
- Bookseller
- Alright Bookstore (CA)
- Bookseller's Inventory #
- 010488
- Title
- Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Author
- Lindstrom, Martin
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Quantity Available
- 1
- Edition
- 1st Edition
- ISBN 10
- 0385531737
- ISBN 13
- 9780385531733
- Publisher
- Crown Business Publishing
- Place of Publication
- New York, New York, Usa
- Date Published
- 2011
- Pages
- 291
- Keywords
- Marketing, Digital Marketing, Branding, Marketing, Digital Marketing, Branding, fMRI, Business, Psychology, Sociology, Economics, Science, Advertising, General, Advertising & Promotion, Internet Marketing, General, Research
- Bookseller catalogs
- Business;
- X weight
- 650 g
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Alright Bookstore
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About the Seller
Alright Bookstore
Biblio member since 2022
Edmonton, Alberta
About Alright Bookstore
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Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...