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The CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing

by Colin Egan

  • New
  • Hardcover
Condition
New
ISBN 10
0750626135
ISBN 13
9780750626132
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About This Item

Hardback. New. Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780750626132
Title
The CIM Handbook of Strategic Marketing
Author
Colin Egan
Format/Binding
Hardback
Book Condition
New
Quantity Available
1
Binding
Hardcover
ISBN 10
0750626135
ISBN 13
9780750626132
Publisher
Butterworth-Heinemann
This edition first published
September 21, 1998

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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