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Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising

Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising

Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern

Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising

by Aymon de Lestrange

  • Used
  • Very Good
  • Paperback
  • first
Condition
Very Good/None
ISBN 10
1620557843
ISBN 13
9781620557846
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About This Item

Rochester VT: Park Street Press, 2018. 1st. Softcover. Very Good/None. Softcover, 246 pages. A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide success. Follows 19th-century pharmacist Angelo Mariani’s interest in coca from medical uses to the development and healing effects of his world-famous coca wine, Vin Mariani. In this full-color illustrated history of coca wine, the first of its kind, author Aymon de Lestrange follows Mariani’s interest in coca from its medicinal applications to the creation of the tonic wine. The author explores the botany of coca, how it differs from cocaine, its traditional use in pre-Columbian America, and scientific studies on coca from the 17th through 19th centuries, including from Sigmund Freud, who was a known user. He describes the introduction of coca in the U.S. and France and the many coca preparations then available at drugstores. He also studies the introduction of cocaine in these two countries and the prohibition laws that followed. Record # 380402

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Details

Bookseller
Browsing Is Arousing US (US)
Bookseller's Inventory #
380402
Title
Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising
Author
Aymon de Lestrange
Format/Binding
Softcover
Book Condition
Used - Very Good
Jacket Condition
None
Edition
1st
Binding
Paperback
ISBN 10
1620557843
ISBN 13
9781620557846
Publisher
Park Street Press
Place of Publication
Rochester VT
Date Published
2018
Keywords
art, Graphic, , .
Bookseller catalogs
art;

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About the Seller

Browsing Is Arousing

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2021
Middlebury, Vermont

About Browsing Is Arousing

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