Stock Photo: Cover May Be Different
Click for full-size.
Contagious : Why Things Catch On
by Berger, Jonah
- Used
- Condition
- Used - Good
- ISBN 10
- 1451686587
- ISBN 13
- 9781451686586
- Seller
-
Reno, Nevada, United States
5 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Simon & Schuster. Used - Good. Used book that is in clean, average condition without any missing pages.
Synopsis
New York Times bestseller W hat makes things popular? If you said advertising, think again. People donâÈçt listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. HeâÈçs studied why New York Times articles make the paperâÈçs own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If youâÈçve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spreadâÈ'for designing messages, advertisements, and information that people will share. Whether youâÈçre a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Better World Books
(US)
- Bookseller's Inventory #
- 10586846-6
- Title
- Contagious : Why Things Catch On
- Author
- Berger, Jonah
- Book Condition
- Used - Good
- Quantity Available
- 5
- Binding
- Paperback
- ISBN 10
- 1451686587
- ISBN 13
- 9781451686586
- Publisher
- Simon & Schuster
- Place of Publication
- Nyc
- This edition first published
- 2016-05
Terms of Sale
Better World Books
Better World Books wants every single one of its customers to be happy with their purchase. If you are not satisfied your purchase or simply find out that it was not the book you were looking for, please e-mail us at: help@betterworldbooks.com. We will get back to you as soon as possible with directions on how to return the book to our warehouse. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.
About the Seller
Better World Books
Biblio member since 2010
Reno, Nevada
About Better World Books
Not everyone has access to a book the way you do, which is why Better World Books cares. We have donated millions of books and raised millions of dollars to support literacy, libraries and education. Every Better World Books purchase you make contributes. Oh yeah, great prices, fast delivery, unique titles and a generous return policy - we’ve got that too. Thank you for shopping with us!
Signed vs. Inscribed
Know what you are getting into when purchasing rare books, and learn the difference between signed books and inscribed books.
Collecting and Using City Directories
Don’t overlook that old city directory - it is priceless for authors, collectors who focus on specific cities, geneaology, and other niche interests. Learn more...
