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The Creative Economy: How People Make Money from Ideas

The Creative Economy: How People Make Money from Ideas

The Creative Economy: How People Make Money from Ideas
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The Creative Economy: How People Make Money from Ideas

by Howkins, John

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ISBN 10
0141977035
ISBN 13
9780141977034
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Penguin UK. 2. Acceptable. Acceptable. Heavy wear. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

Synopsis

But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it. John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success. The rules include: Invent yourself. Be unique Own your ideas. Understand copyright and patents Know when to work alone, and when in a group Learn endlessly. Borrow, reinvent and recycle Exploit fame and celebrity Know when to break the rules Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.

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Bookseller
BooksRun US (US)
Bookseller's Inventory #
0141977035-7-1-13
Title
The Creative Economy: How People Make Money from Ideas
Author
Howkins, John
Book Condition
Used - Acceptable
Quantity Available
1
Edition
2
Binding
Paperback
ISBN 10
0141977035
ISBN 13
9780141977034
Publisher
Penguin UK
This edition first published
2013-11-13

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