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The Creative Economy

The Creative Economy

The Creative Economy
Stock Photo: Cover May Be Different

The Creative Economy

by John Howkins

  • New
Condition
New
ISBN 10
0141977035
ISBN 13
9780141977034
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About This Item

Penguin Books , pp. 240 . Papeback. New.

Synopsis

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the cirtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fasion, software or stories, by turning ideas into assets anyone can make creativity pay.

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Details

Bookseller
Cold Books US (US)
Bookseller's Inventory #
654426105
Title
The Creative Economy
Author
John Howkins
Format/Binding
Papeback
Book Condition
New
Quantity Available
10
Binding
Paperback
ISBN 10
0141977035
ISBN 13
9780141977034
Publisher
Penguin Books
Date Published
pp. 240

Terms of Sale

Cold Books

30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Cold Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2012
Woodside, New York

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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