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Crisis Marketing : When Bad Things Happen to Good Companies by Joe Marconi - Hardcover - 1992 - from ThriftBooks and Biblio.com

Crisis Marketing : When Bad Things Happen to Good Companies

by Joe Marconi

Condition: Good


McGraw-Hill School Education Group, 1992. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Glossary

Some terminology that may be used in this description includes:
spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....[more]
jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...[more]

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