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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

by Moore, Geoffrey A

  • Used
  • Good
  • Paperback
Condition
Good
ISBN 10
0062292986
ISBN 13
9780062292988
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About This Item

Harper Business, 2014. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0062292986I3N00
Title
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Author
Moore, Geoffrey A
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
13
ISBN 10
0062292986
ISBN 13
9780062292988
Publisher
Harper Business
Place of Publication
New York, Ny
Date Published
2014

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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