Design without Fashion. Works by Theodore Waddell, architect

Milano: Skira, 2010. English text. Milano, 2010; clothbound, pp. 192, 25 b/w ill., 175 col. ill., cm 24x28. This lavishly illustrated volume documents the entire works of one of the America's foremost industrial designers. "A design philosophy contains the risk of falling into an aesthetic pattern. I am suspicious of fashion. Fashion is by nature trendy. When used to package a product, the product's life becomes the fashion's life. Industrial design differs from an artist's or artisan's output, in that all the pieces are identical, without individual personality. The challenge shifts from creating a single piece of great art, to designing an object whose personality seems totally natural when seen thousands of times". (Theodore Waddell) Key Sales Information - This book includes detailed photography and text commenting on every work and project. - The designs span fifty-one years, from 1955 to 2006, and encompass various stages of development. Some are finished products in mass production; some are custom pieces; some are prototypes partially developed; and some are merely sketches to demonstrate possible forms of new ideas. - The design are classified in the two ways they came about: some have a response to a specific need or program. Other projects were the result of sparks of inspiration: a new use, a new way of seeing existing things or new connections between traditionally different things. - A source of inspiration for home owners and designers, this publication also works as a guidebook for students and design collectors. Author Theodore Waddell is an architect and a designer. He practiced as architect and industrial designer in Italy for fifteen years, making a name for himself also as photographer. Skira editore Distributed by Thames & Hudson Thames & Hudson Ltd Littlehampton Book Services Faraday Close - Durrington Worthing, West Sussex BN13 3RB Customer Services Tel: 01903 828501 Direct Orders Tel: 01903 828511 Fax: 01903 828801/02 November 2010 All