Digital and Social Media Marketing by Heinze, Aleksej [Editor] - 2020-04-26

New. The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up to date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation (GDPR) and privacy, Artificial Intelligence (AI) and Machine Learning, and Voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enable students to see how the concepts underpinning digital and social media marketing support… Read More

Taylor & Francis Group , pp. 376 . Papeback. New.

Taylor & Francis, 2020. Paperback. New. 2nd pap/psc edition. 336 pages. 9.00x6.00x0.75 inches.

Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This textbook is an up to date, results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides techniques to enable the creation, development and

Paperback / softback. New.

Taylor & Francis, 2020. Paperback. New. 2nd pap/psc edition. 336 pages. 9.00x6.00x0.75 inches.

ROUTLEDGE. New. Special order direct from the distributor

T&F/ROUTLEDGE, 2020. Paperback. New.

T&F/ROUTLEDGE, 2020. Paperback. New.