Dr. Selle-Eysler A.G. Berlin. 25th Anniversary Issue

Berlin: Dr. Selle-Eysler A.G., 1930. First printing. Softcover. Very good- to fine condition. Folio (15 1/4 x 11 3/4"). Unpaginated (45 leaves). Original stiff ivory paper boards with embossed circular company logo in silver and red on cover, with tissue guard, in original stiff ivory parchment dustjacket with gilt lettering and red and black ruling on cover. Frontispiece silkscreen. Double page silkscreen with white lettering on gilt background announcing the 25th company anniversary. The dedication page with a silkscreen with gilt lettering and the founder's portrait (Dr. med. Gustav Selle) in gilt and black, both silkscreens. Second frontispiece with gilt company buildings in gilt, title page with bold gilt lettering and red and black ruling. Decorative initials.

Lavish company history of the Selle-Eysler A.G., one of the first industrial graphic design companies, specializing in photographic, photomechanical and electromechanical procedures to prepare artwork, photographs and graphic design for the printing process. Following the title page four pages with high quality offset reproductions of photographs of the company founder Erich Zander, the cofounder Siegmund Labisch, both full page, and five members of the corporate board on one page. The photographs are rendered in photogravure and many of the designs with gilt overprinting.

Striking work celebrating the 25th anniversary featuring the highest quality of graphic design and printing, stating an example for the company intrinsically linked to the history of these techniques. This book is profusely illustrated with numerous b/w and color photographs of prepress procedures, printing facilities, company employees and contains an extensive section with color reproductions of various magazines, including :Elegante Welt," "Das Magazin," "Wahre Geschichten,""Deutsche Illustrierte," "Lustige Blätter" and others printed by the company. Includes various diagrams. Typesetting, clichés and printing by the Dr. Selle-Eysler AG. Printed to heavy flat as well as glossy paper. Scarce in original dustjacket.

Text in German. Dustjacket with light wear along edges, minor chips and creasing, closed tears reinforced with clear tape along inside bottom of front flap, cover and spine, and lightly rubbed. Binding with small strip of sunning along top of front cover, interior in fine condition.