THE E-MYTH ENTERPRISE How to Turn a Great Idea Into a Thriving Business by Gerber, Michael E - 2009

NY: HarperCollins. Good+ in Very Good dust jacket. 2009. First Edition. Hardcover. 9780061733697; Three fore corners are bent inward very slightly, else binding is clean, sound and unworn. There is a moderate amount of off-and-on highlighting through p.36, remainder of text is clean, unworn. DJ is almost as new. ; 8-1/2" Tall, 199pp. Dark blue boards, bright gold lettering. BUSINESS. "Explores the requirements that any new business must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial...shows would-be entrepreneurs how to put a promising idea to work - tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding...provides essential guidance for the management of any busines. " Index. .