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Effective Advertising: Understanding When, How, and Why Advertising Works

Effective Advertising: Understanding When, How, and Why Advertising Works

Effective Advertising: Understanding When, How, and Why Advertising Works
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Effective Advertising: Understanding When, How, and Why Advertising Works

by Gerard J. Tellis

  • New
  • Hardcover
Condition
New
ISBN 10
0761922520
ISBN 13
9780761922520
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About This Item

Hardback. New. Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780761922520
Title
Effective Advertising: Understanding When, How, and Why Advertising Works
Author
Gerard J. Tellis
Format/Binding
Hardback
Book Condition
New
Quantity Available
10
Binding
Hardcover
ISBN 10
0761922520
ISBN 13
9780761922520
Publisher
Sage Publications, Inc
This edition first published
November 25, 2003

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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