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Effective Advertising: Understanding When, How, and Why Advertising Works
by Gerard J. Tellis
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0761922520
- ISBN 13
- 9780761922520
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
(You can add more at checkout.)
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About This Item
Hardback. New. Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780761922520
- Title
- Effective Advertising: Understanding When, How, and Why Advertising Works
- Author
- Gerard J. Tellis
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 10
- Binding
- Hardcover
- ISBN 10
- 0761922520
- ISBN 13
- 9780761922520
- Publisher
- Sage Publications, Inc
- This edition first published
- November 25, 2003
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...