Electronic Hearth: Creating an American Television Culture by Tichi, Cecelia

Oxford University Press, Incorporated. Used - Good. Used book that is in clean, average condition without any missing pages.

Oxford University Press, 1992-10-29. paperback. Used: Good.

Oxford University Press, USA, September 1992. Mass Market . 1 PB Rough -10%.

New York and Oxford: Oxford University Press, 1992. x, 249 pages, illustrations; 24 cm. Near fine. Tight, clean copy. Light edgewear to wraps. Another copy available. "We all talk about the 'tube' or 'box,' as if television were simply another appliance like the refrigerator or toaster oven. But Cecilia Tichi argues that TV is actually an environment--a pervasive screen-world that saturates almost every aspect of modern life. In Electronic Hearth, she looks at how that environment evolved, and how it, in turn, has shaped the American experience. Tichi explores almost fifty years of writing about television--in novels, cartoons, journalism, advertising, and critical books and articles--to define the role of television in the American consciousness. She examines early TV advertising to show how the industry tried to position the new device as not just a gadget but a prestigious new piece of furniture, a highly prized addition to the home. The television set, she writes, has emerged… Read More

New York and Oxford: Oxford University Press, 1992. x, 249 pages, illustrations; 24 cm. PRESENTATION COPY. Signed and warmly inscribed by the author. A near-fine copy, age toning. "We all talk about the 'tube' or 'box,' as if television were simply another appliance like the refrigerator or toaster oven. But Cecilia Tichi argues that TV is actually an environment--a pervasive screen-world that saturates almost every aspect of modern life. In Electronic Hearth, she looks at how that environment evolved, and how it, in turn, has shaped the American experience. Tichi explores almost fifty years of writing about television--in novels, cartoons, journalism, advertising, and critical books and articles--to define the role of television in the American consciousness. She examines early TV advertising to show how the industry tried to position the new device as not just a gadget but a prestigious new piece of furniture, a highly prized addition to the home. The television set, she writes,… Read More

New York: Oxford University Press [1992]. Very Good. 1992. First Edition Thus. Trade Paperback. 0195079140 . First edition thus. Pictorial wrappers, 249 pages, illustrated, references, index. Remainder marks, and spine cocked, else Near Fine copy with store stickers affixed to the spine heel and to the bottom of the rear cover. .

Oxford University Press, 1992-10-29. paperback. Used:Good.

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Cecilia Tichi argues that TV is an environment--a pervasive screen-world that saturates almost every aspect of modern life. In Electronic Hearth, she looks at how that environment evolved, and how it, in turn, has shaped the American e

Paperback / softback. New. Cecilia Tichi argues that TV is an environment--a pervasive screen-world that saturates almost every aspect of modern life. In Electronic Hearth, she looks at how that environment evolved, and how it, in turn, has shaped the American experience.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.