End of the Road: BMW and Rover - A Brand Too Far
by Chris Brady and Andrew Lorenz
- Used
- Paperback
- Condition
- Very Good Condition
- ISBN 10
- 0273656759
- ISBN 13
- 9780273656753
- Seller
-
Bowral, New South Wales, Australia
Payment Methods Accepted
About This Item
Financial Times / Prentice Hall, London, 2002. Softcover. Very Good Condition. This is the inside story of the BMW/Rover saga, from purchase to sale. The 8 year story of BMW's ownership of Rover encapsulates virtually every aspect of the business game. It kicked off with an ill-thought through M&A and misplaced strategy, taking place on the last big battleground for the old-style unions. Then followed a clash of the titans - Germany versus Germany in the BMW boardroom; and on the larger playing field, Germany versus England. The disastrous decisions, clash of cultures, and ultimately European Union meddling led to the eventual downfall of the relationship.Andrew Lorenz was commissioned by BMW to write the official history of Rover. As the story unfolded, he and Chris Brady had unparalleled, officially sanctioned access to all the key players. They bring together all the interwoven threads, and the result is spellbinding. KEY PREDICTION:The authors conclude that MG Rover will probably ditch the Rover brand in the medium term and concentrate on MG - the only untainted brand they have. Find out why. 232 pages. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Motor Vehicles; Automobiles & Vehicles; ISBN: 0273656759. ISBN/EAN: 9780273656753. Inventory No: 269254.. 9780273656753
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Details
- Bookseller
- leura books (AU)
- Bookseller's Inventory #
- 269254
- Title
- End of the Road: BMW and Rover - A Brand Too Far
- Author
- Chris Brady and Andrew Lorenz
- Format/Binding
- Softcover
- Book Condition
- Used - Very Good Condition
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0273656759
- ISBN 13
- 9780273656753
- Publisher
- Financial Times / Prentice Hall
- Place of Publication
- London
- Date Published
- 2002
- Keywords
- BZDB43 Motor Vehicles; Automobiles & Vehicles; Unbranded ISBN: 0273656759 EAN: 9780273656753 Chris Brady and Andrew Lorenz End of the Road: BMW and Rover - A Brand Too Far
- Bookseller catalogs
- Motor Vehicles;
Terms of Sale
leura books
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Once your order has been received, it will be picked, packed and mailed within 48 hours.
About the Seller
leura books
Biblio member since 2003
Bowral, New South Wales
About leura books
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