Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; cha
by Warren J. Keegan Mark Green
- Used
- Hardcover
- Condition
- See description
- Seller
Payment Methods Accepted
About This Item
Prentice Hall International series in marketing Case studies, Auflage: 0007 (Juli 2001). Auflage: 0007 (Juli 2001). Hardcover . 25,7 x 20,6 x 2,8 cm. For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore International Airlines, and the Singapore Trade Development Board. Dr. Keegan is the author or co-author of many books, including Global Marketing Management: A European Perspective (Financial Times/Prentice Hall, 2001), Marketing Plans That Work: Targeting Growth and Profitability (Butterworth Heinemann, 1997), Global Marketing (2nd ed., Prentice Hall, 2000), Marketing (2nd ed., Prentice Hall, 1996), Marketing Sans Frontiers (InterEditions,1994), Advertising Worldwide (Prentice Hall, 1991), and Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge (John Wiley & Sons). He has published numerous articles in leading journals including Harvard Business Review, Administrative Science Quarterly, Journal of Marketing, Journal of International Business Studies, and The Columbia Journal of World Business. Dr. Keegan is a former MIT Fellow in Africa, Assistant Secretary, Ministry of Development Planning and Secretary of the Economic Development Commission, Government of Tanzania, consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm. He is a Lifetime Fellow of the Academy of International Business; Individual Eminent Person (IEP) appointed by Asian Global Business Leaders Society (other awardees include Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt); listed in Marquis Who's Who in America, 55th and earlier editions; member of the International Advisory Board of Ecole des Hautes Etudes Commerciales (HEC)Montreal; Member, Editorial Advisory Board, Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series, The International Journal of Medical Marketing; and is a commissioner of PT Indofood Sukses Makmur (Jakarta). He is a former director of The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), Inter-Ad, Inc., American Thermal Corporation, Inc., Halfway Houses of Westchester, Inc., Wainwright House, and The Rye Arts Center. I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Marketing. III. ANALYZING AND TARGETING GLOBAL MARKET OPPORTUNITIES. 5. Global Customers. 6. Global Marketing Information Systems and Research. 7. Global Targeting, Segmenting and Positioning. IV. GLOBAL MARKETING STRATEGY. 8. Entry and Expansion Strategies: Marketing and Sourcing. 9. Cooperation and Global Strategic Partnerships. 10. Competitive Analysis and Strategy. V. CREATING GLOBAL MARKETING PROGRAMS. 11. Product Decisions. 12. Pricing Decisions. 13. Global Marketing Channels and Physical Distribution. 14. Global Advertising. 15. Global Promotion: Personal Selling, Public Relations, Sales Promotion, Direct Marketing, Trade Shows, Sponsorship. 16. Global e.marketing. VI. MANAGING THE GLOBAL MARKETING PROGRAM. 17. Leading, Organizing, and Monitoring the Global Marketing Effort. 18. The Future of Global Marketing. Appendix: Global Income and Population 2000 and Projections to 2010 and 2020. Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-13-033271-2 / 0130332712 ISBN-13 978-0-13-033271-4 / 9780130332714 Global Marketing Management Warren J. Keegan Mark Green e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives
e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore International Airlines, and the Singapore Trade Development Board. Dr. Keegan is the author or co-author of many books, including Global Marketing Management: A European Perspective (Financial Times/Prentice Hall, 2001), Marketing Plans That Work: Targeting Growth and Profitability (Butterworth Heinemann, 1997), Global Marketing (2nd ed., Prentice Hall, 2000), Marketing (2nd ed., Prentice Hall, 1996), Marketing Sans Frontiers (InterEditions,1994), Advertising Worldwide (Prentice Hall, 1991), and Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge (John Wiley & Sons). He has published numerous articles in leading journals including Harvard Business Review, Administrative Science Quarterly, Journal of Marketing, Journal of International Business Studies, and The Columbia Journal of World Business. Dr. Keegan is a former MIT Fellow in Africa, Assistant Secretary, Ministry of Development Planning and Secretary of the Economic Development Commission, Government of Tanzania, consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm. He is a Lifetime Fellow of the Academy of International Business; Individual Eminent Person (IEP) appointed by Asian Global Business Leaders Society (other awardees include Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt); listed in Marquis Who's Who in America, 55th and earlier editions; member of the International Advisory Board of Ecole des Hautes Etudes Commerciales (HEC)Montreal; Member, Editorial Advisory Board, Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series, The International Journal of Medical Marketing; and is a commissioner of PT Indofood Sukses Makmur (Jakarta). He is a former director of The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), Inter-Ad, Inc., American Thermal Corporation, Inc., Halfway Houses of Westchester, Inc., Wainwright House, and The Rye Arts Center. I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Marketing. III. ANALYZING AND TARGETING GLOBAL MARKET OPPORTUNITIES. 5. Global Customers. 6. Global Marketing Information Systems and Research. 7. Global Targeting, Segmenting and Positioning. IV. GLOBAL MARKETING STRATEGY. 8. Entry and Expansion Strategies: Marketing and Sourcing. 9. Cooperation and Global Strategic Partnerships. 10. Competitive Analysis and Strategy. V. CREATING GLOBAL MARKETING PROGRAMS. 11. Product Decisions. 12. Pricing Decisions. 13. Global Marketing Channels and Physical Distribution. 14. Global Advertising. 15. Global Promotion: Personal Selling, Public Relations, Sales Promotion, Direct Marketing, Trade Shows, Sponsorship. 16. Global e.marketing. VI. MANAGING THE GLOBAL MARKETING PROGRAM. 17. Leading, Organizing, and Monitoring the Global Marketing Effort. 18. The Future of Global Marketing. Appendix: Global Income and Population 2000 and Projections to 2010 and 2020. Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-13-033271-2 / 0130332712 ISBN-13 978-0-13-033271-4 / 9780130332714 Global Marketing Management Warren J. Keegan Mark Green
e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore International Airlines, and the Singapore Trade Development Board. Dr. Keegan is the author or co-author of many books, including Global Marketing Management: A European Perspective (Financial Times/Prentice Hall, 2001), Marketing Plans That Work: Targeting Growth and Profitability (Butterworth Heinemann, 1997), Global Marketing (2nd ed., Prentice Hall, 2000), Marketing (2nd ed., Prentice Hall, 1996), Marketing Sans Frontiers (InterEditions,1994), Advertising Worldwide (Prentice Hall, 1991), and Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge (John Wiley & Sons). He has published numerous articles in leading journals including Harvard Business Review, Administrative Science Quarterly, Journal of Marketing, Journal of International Business Studies, and The Columbia Journal of World Business. Dr. Keegan is a former MIT Fellow in Africa, Assistant Secretary, Ministry of Development Planning and Secretary of the Economic Development Commission, Government of Tanzania, consultant with Boston Consulting Group and Arthur D. Little, and Chairman of Douglas A. Edwards, a New York corporate real estate firm. He is a Lifetime Fellow of the Academy of International Business; Individual Eminent Person (IEP) appointed by Asian Global Business Leaders Society (other awardees include Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt); listed in Marquis Who's Who in America, 55th and earlier editions; member of the International Advisory Board of Ecole des Hautes Etudes Commerciales (HEC)Montreal; Member, Editorial Advisory Board, Cranfield School of Management and Financial Times/Prentice Hall Management Monograph Series, The International Journal of Medical Marketing; and is a commissioner of PT Indofood Sukses Makmur (Jakarta). He is a former director of The S.M. Stoller Company, Inc., The Cooper Companies, Inc. (NYSE), Inter-Ad, Inc., American Thermal Corporation, Inc., Halfway Houses of Westchester, Inc., Wainwright House, and The Rye Arts Center. I. INTRODUCTION AND OVERVIEW. 1. Introduction to Global Marketing. II. THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economic Environment. 3. The Social and Cultural Environment. 4. The Political, Legal, and Regulatory Environments of Global Marketing. III. ANALYZING AND TARGETING GLOBAL MARKET OPPORTUNITIES. 5. Global Customers. 6. Global Marketing Information Systems and Research. 7. Global Targeting, Segmenting and Positioning. IV. GLOBAL MARKETING STRATEGY. 8. Entry and Expansion Strategies: Marketing and Sourcing. 9. Cooperation and Global Strategic Partnerships. 10. Competitive Analysis and Strategy. V. CREATING GLOBAL MARKETING PROGRAMS. 11. Product Decisions. 12. Pricing Decisions. 13. Global Marketing Channels and Physical Distribution. 14. Global Advertising. 15. Global Promotion: Personal Selling, Public Relations, Sales Promotion, Direct Marketing, Trade Shows, Sponsorship. 16. Global e.marketing. VI. MANAGING THE GLOBAL MARKETING PROGRAM. 17. Leading, Organizing, and Monitoring the Global Marketing Effort. 18. The Future of Global Marketing. Appendix: Global Income and Population 2000 and Projections to 2010 and 2020. Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-13-033271-2 / 0130332712 ISBN-13 978-0-13-033271-4 / 9780130332714 Global Marketing Management Warren J. Keegan Mark Green
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- BOOK-SERVICE Lars Lutzer - ANTIQUARIAN BOOKS - LITERATURE SEARCH *** BOOKSERVICE *** ANTIQUARIAN RESEARCH
(DE)
- Bookseller's Inventory #
- BN1780
- Title
- Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; cha
- Author
- Warren J. Keegan Mark Green
- Format/Binding
- Hardcover
- Book Condition
- Used
- Edition
- Auflage: 0007 (Juli 2001)
- Publisher
- Prentice Hall International series in marketing Case studies
- Date Published
- Auflage: 0007 (Juli 2001)
- Pages
- 617
- Size
- 25,7 x 20,6 x 2,8 cm
Terms of Sale
BOOK-SERVICE Lars Lutzer - ANTIQUARIAN BOOKS - LITERATURE SEARCH *** BOOKSERVICE *** ANTIQUARIAN RESEARCH
Die Europsche Kommission stellt eine Plattform zur Online-Streitbeilegung (OS) bereit, die Sie hier finden: http://ec.europa.eu/consumers/odr
Lieferbedingungen und Geschaeftsbedingungen Lieferzeit: 2-9 Tage Lieferziel: Gilt fuer Lieferungen nach Deutschland. Lieferzeit fuer andere Laender maximal 30 Tage. Lieferfrist: Die Frist fuer die Lieferung beginnt bei Zahlung per Vorkasse am Tag nach Erteilung des Zahlungsauftrags an das ueberweisende Kreditinstitut bzw. bei anderen Zahlungsarten am Tag nach Vertragsschluss zu laufen und endet mit dem Ablauf des letzten Tages der Frist. Faellt der letzte Tag der Frist auf einen Samstag, Sonntag oder einen am Lieferort staatlich anerkannten allgemeinen Feiertag, so tritt an die Stelle eines solchen Tages der naechste Werktag. Widerrufsrecht fuer Verbraucher Verbrauchern steht ein Widerrufsrecht nach folgender Massgabe zu, wobei Verbraucher jede natuerliche Person ist, die ein Rechtsgeschaeft zu Zwecken abschliesst, die ueberwiegend weder ihrer gewerblichen noch ihrer selbstaendigen beruflichen Taetigkeit zugerechnet werden koennen: Widerrufsbelehrung Widerrufsrecht Sie haben das Recht, binnen vierzehn Tagen ohne Angabe von Gruenden diesen Vertrag zu widerrufen. Die Widerrufsfrist betraegt vierzehn Tage ab dem Tag an dem Sie oder ein von Ihnen benannter Dritter, der nicht Befoerderer ist, die Waren in Besitz genommen haben bzw. hat. Um Ihr Widerrufsrecht auszuueben, muessen Sie uns: Lars Lutzer – Einzelunternehmer - Alte Landstr. 39- 23812 Wahlstedt / Schleswig-Holstein - Email: LLU-Buchservice(AT)mail(PUNKT)de, TEL: +49 (0) 176 / 63887918 - FAX: +49 (0)32121035963 - UID: DE277819159 mittels einer eindeutigen Erklaerung (z.B. ein mit der Post versandter Brief, Telefax oder E-Mail) ueber Ihren Entschluss, diesen Vertrag zu widerrufen, informieren. Sie koennen dafuer das beigefuegte Muster-Widerrufsformular verwenden, das jedoch nicht vorgeschrieben ist. Widerrufsformular: (Wenn Sie den Vertrag widerrufen wollen, dann drucken und fuellen Sie bitte dieses Formular aus und senden Sie es zurueck). An: Buchservice-Lars-Lutzer Einzelunternehmer - Alte Landstr. 39- 23812 Wahlstedt / Schleswig-Holstein Telefon: ++49 (0)176 / 63887918 Telefax: +49 (0)32121035963 E-Mail: LLU-Buchservice@mail.de Hiermit widerrufe(n) ich/wir (*) den von mir/uns (*) abgeschlossenen Vertrag ueber den Kauf der folgenden Waren: Bestellt am (*) / Erhalten am (*): Name des/der Verbraucher(s): Anschrift des/der Verbraucher(s): Datum und Unterschrift (*) Unzutreffendes streichen. Zur Wahrung der Widerrufsfrist reicht es aus, dass Sie die Mitteilung ueber die Ausuebung des Widerrufsrechts vor Ablauf der Widerrufsfrist absenden. Folgen des Widerrufs Wenn Sie diesen Vertrag widerrufen, haben wir Ihnen alle Zahlungen, die wir von Ihnen erhalten haben, einschliesslich der Lieferkosten (mit Ausnahme der zusaetzlichen Kosten, die sich daraus ergeben, dass Sie eine andere Art der Lieferung als die von uns angebotene, guenstigste Standardlieferung gewaehlt haben), unverzueglich und spaetestens binnen vierzehn Tagen ab dem Tag zurueckzuzahlen, an dem die Mitteilung ueber Ihren Widerruf dieses Vertrags bei uns eingegangen ist. Fuer diese Rueckzahlung verwenden wir dasselbe Zahlungsmittel, das Sie bei der urspruenglichen Transaktion eingesetzt haben, es sei denn, mit Ihnen wurde ausdruecklich etwas anderes vereinbart; in keinem Fall werden Ihnen wegen dieser Rueckzahlung Entgelte berechnet. Wir koennen die Rueckzahlung verweigern, bis wir die Waren wieder zurueckerhalten haben oder bis Sie den Nachweis erbracht haben, dass Sie die Waren zurueckgesandt haben, je nachdem, welches der fruehere Zeitpunkt ist. Sie haben die Waren unverzueglich und in jedem Fall spaetestens binnen vierzehn Tagen ab dem Tag, an dem Sie uns ueber den Widerruf dieses Vertrags unterrichten, an uns zurueckzusenden oder zu uebergeben. Die Frist ist gewahrt, wenn Sie die Waren vor Ablauf der Frist von vierzehn Tagen absenden. Sie tragen die unmittelbaren Kosten der Ruecksendung der Waren. Sie muessen fuer einen etwaigen Wertverlust der Waren nur aufkommen, wenn dieser Wertverlust auf einen zur Pruefung der Beschaffenheit, Eigenschaften und Funktionsweise der Waren nicht notwendigen Umgang mit ihnen zurueckzufuehren ist. - Ende der gesetzlichen Widerrufsbelehrung Impressum: BuchService Lars Lutzer - Einzelunternehmung - Alte Landstr.39- 23812 Wahlstedt/ Schleswig-Holstein - TEL: +49 (0) 176 / 63887918 - FAX: +49 (0)32121035963- Email: LLU-Buchservice(at)mail(punkt)de, UID /VAT: DE277819159 Allgemeine Geschaefts- und Lieferbedingungen: 1. Allgemeines - Geltungsbereich 2. Vertragsschluss 3. Eigentumsvorbehalt 4. Verguetung 5. Gefahruebergang 6. Gewaehrleistung 7. Haftungsbeschraenkungen und -freistellung 8. Datenschutz 9. Schlussbestimmungen 1. Allgemeines - Geltungsbereich 1.1. Die folgenden Allgemeinen Geschaeftsbedingungen gelten fuer alle Geschaeftsbeziehungen zwischen uns und unseren Kunden. Massgeblich ist jeweils die zum Zeitpunkt des Vertragsschlusses gueltige Fassung. 1.2. Verbraucher i. S. d. Geschaeftsbedingungen sind natuerliche Personen, mit denen wir in Geschaeftsbeziehung treten, ohne dass diesen eine gewerbliche oder selbstaendige berufliche Taetigkeit zugerechnet werden kann. Unternehmer i. S. d. Geschaeftsbedingungen sind natuerliche oder juristische Personen oder rechtsfaehige Personengesellschaften, mit denen wir in Geschaeftsbeziehungen treten und die in Ausuebung einer gewerblichen oder selbstaendigen beruflichen Taetigkeit handeln. Kunde i. s. d. Geschaeftsbedingungen sind sowohl Verbraucher als auch Unternehmer. 1.3. Abweichende, entgegenstehende oder ergaenzende Allgemeine Geschaeftsbedingungen werden, selbst bei Kenntnis, nicht Vertragsbestandteil, es sei denn, ihrer Geltung wird ausdruecklich schriftlich zugestimmt. 2. Vertragsschluss 2.1. Unsere Angebote sind freibleibend und stehen unter der Bedingung, dass das Produkt unsererseits noch vorraetig oder lieferbar ist. 2.2. Mit der Bestellung erklaert der Kunde verbindlich sein Vertragsangebot. Wir werden den Zugang der Bestellung des Kunden bestaetigen. Die Zugangsbestaetigung stellt noch keine verbindliche Annahme der Bestellung dar. Die Zugangsbestaetigung kann mit der Annahmeerklaerung verbunden werden. 2.3. Wir sind berechtigt, das in der Bestellung liegende Vertragsangebot innerhalb von sieben Werktagen nach Eingang bei uns anzunehmen. Wir sind berechtigt, die Annahme der Bestellung - etwa nach Pruefung der Bonitaet des Kunden - abzulehnen. 3. Eigentumsvorbehalt 3.1. Bei Verbrauchern behalten wir uns das Eigentum an der Ware bis zur vollstaendigen Zahlung des Kaufpreises vor. Bei Unternehmern behalten wir uns das Eigentum an der Ware bis zur vollstaendigen Begleichung aller Forderungen aus einer laufenden Geschaeftsbeziehung vor. 3.2. Wir sind berechtigt, bei vertragswidrigem Verhalten des Kunden, insbesondere bei Zahlungsverzug oder bei Verletzung einer Pflicht nach Ziff. 2 und 3 dieser Bestimmung vom Vertrag zurueckzutreten und die Ware herauszuverlangen. 3.3. Der Unternehmer ist berechtigt, die Ware im ordentlichen Geschaeftsgang weiterzuveraeussern. Er tritt uns bereits jetzt alle Forderungen in Hoehe des Rechnungsbetrags ab, die ihm durch die Weiterveraeusserung gegen einen Dritten erwachsen. Wir nehmen die Abtretung an. Nach der Abtretung ist der Unternehmer zur Einziehung der Forderung ermaechtigt. Wir behalten uns vor, die Forderung selbst einzuziehen, sobald der Unternehmer seinen Zahlungsverpflichtungen nicht ordnungsgemaess nachkommt und in Zahlungsverzug geraet. 4. Verguetung 4.1. Der angebotene Preis ist bindend. Im Preis ist die gesetzliche Umsatzsteuer enthalten. Beim Versendungskauf versteht sich der Preis zuzueglich einer Versandkostenpauschale. Dem Kunden entstehen bei Bestellung durch Nutzung der Fernkommunikationsmittel keine zusaetzlichen Kosten. Der Kunde kann die Bezahlung ueber eine der angebotenen Zahlungsarten leisten. Wir behalten uns das Recht vor, einzelne Zahlungsarten auszuschliessen. 4.2. Der Kunde verpflichtet sich, nach Erhalt der Leistung innerhalb von 10 Tagen den Preis zu zahlen. Nach Ablauf dieser Frist kommt der Kunde in Zahlungsverzug. Der Verbraucher hat waehrend des Verzugs die Geldschuld in Hoehe von 5 % ueber dem Basiszinssatz zu verzinsen. Der Unternehmer hat waehrend des Verzugs die Geldschuld in Hoehe von 8 % ueber dem Basiszinssatz zu verzinsen. Gegenueber dem Unternehmer behalten wir uns vor, einen hoeheren Verzugszinsschaden nachzuweisen und geltend zu machen. 4.3. Der Kunde hat ein Recht zur Aufrechnung nur, wenn seine Gegenansprueche rechtskraeftig festgestellt wurden und oder durch uns anerkannt wurden. Der Kunde kann ein Zurueckbehaltungsrecht nur ausueben, wenn sein Gegenanspruch auf demselben Vertragsverhaeltnis beruht. 5. Gefahruebergang 5.1. Bei Verbrauchern geht die Gefahr des zufaelligen Untergangs und der zufaelligen Verschlechterung der verkauften Ware auch beim Versendungskauf mit der UEbergabe der Ware auf diesen ueber. 5.2. Bei Unternehmern geht die Gefahr des zufaelligen Untergangs und der zufaelligen Verschlechterung der Ware mit der Auslieferung der Ware an den Spediteur, den Frachtfuehrer oder der sonst zur Ausfuehrung der Versendung bestimmten Person oder Anstalt auf den Unternehmer ueber. Der UEbergabe steht es gleich, wenn der Kunde im Verzug der Annahme ist. 6. Gewaehrleistung 6.1. Verbraucher haben die Wahl, ob die Nacherfuellung durch Nachbesserung oder Ersatzlieferung erfolgen soll. Wir sind berechtigt, die Art der gewaehlten Nacherfuellung zu verweigern, wenn sie nur mit unverhaeltnismaessigen Kosten moeglich ist und die andere Art der Nacherfuellung ohne erhebliche Nachteile fuer den Verbraucher bleibt. Bei Unternehmen leisten wir fuer Maengel der Ware zunaechst nach unserer Wahl Gewaehr durch Nachbesserung oder Ersatzlieferung. 6.2. Schlaegt die Nacherfuellung fehl, oder ist diese aufgrund der Eigenarten der bestellten Ware nicht moeglich, kann der Kunde grundsaetzlich nach seiner Wahl Herabsetzung oder Verguetung (Minderung), Rueckgaengigmachung des Vertrags (Ruecktritt) oder Schadensersatz statt der Leistung verlangen. Waehlt der Kunde Schadensersatz statt der Leistung, so gelten die Haftungsbeschraenkungen gemaess 8 Ziff. 1 und 2. Bei nur geringfuegigen Maengeln, steht dem Kunden jedoch kein Ruecktrittsrecht zu. 6.3. Unternehmer muessen uns offensichtliche Maengel innerhalb einer Frist von einer Woche ab Empfang der Ware schriftlich anzeigen; andernfalls ist die Geltendmachung des Gewaehrleistungsanspruches ausgeschlossen. Zur Fristwahrung genuegt die rechtzeitige Absendung. Den Unternehmer trifft die volle Beweislast fuer saemtliche Anspruchsvoraussetzungen, insbesondere fuer den Mangel selbst, fuer den Zeitpunkt der Feststellung des Mangels und fuer die Rechtzeitigkeit der Maengelruege. 6.4. Die Gewaehrleistung fuer Verbraucher betraegt fuer gebrauchte Waren ein Jahr ab Ablieferung der Ware, fuer neue Waren gilt die gesetzliche Gewaehrleistungsfrist. Die Gewaehrleistungsfrist fuer Unternehmer betraegt ein Jahr ab Ablieferung der Ware. Bei gebrauchten Sachen betraegt die Gewaehrleistungsfrist ein Jahr ab Ablieferung der Ware. Die einjaehrige Gewaehrleistungsfrist gilt nicht, wenn uns grobes Verschulden vorwerfbar ist sowie im Falle von uns zurechenbaren Koerper- und Gesundheitsschaeden und bei Verlust des Lebens des Kunden. Unsere Haftung nach dem Produkthaftungsgesetz bleibt hiervon unberuehrt. 7. Haftungsbeschraenkungen und -freistellung 7.1. Wir haften ausser bei der Verletzung wesentlicher Vertragspflichten nur, wenn und soweit unseren gesetzlichen Vertretern und Erfuellungsgehilfen Vorsatz oder grobe Fahrlaessigkeit zur Last faellt. Sofern nicht Vorsatz oder grobe Fahrlaessigkeit vorliegen, ist unsere Haftung auf den Schaden begrenzt, der bei Vertragsschluss typischerweise vorhersehbar war. 7.2. Der vorgenannte Haftungsausschluss bzw. Beschraenkung gelten nicht, sofern und soweit wir bestimmte Eigenschaften zugesichert oder Garantien ausgesprochen haben. Sie gelten ferner nicht fuer Schaeden aus der Verletzung des Lebens, des Koerpers oder der Gesundheit sowie im Falle zwingender gesetzlicher Vorschriften. 8. Datenschutz 8.1. Wir erheben, verarbeiten und nutzen die personenbezogenen Daten unserer Kunden lediglich zum Zwecke der ordnungsgemaessen Vertragsdurchfuehrung im Rahmen der geltenden Datenschutzgesetze. 8.2. Abrechnungsdaten speichern wir hoechstens bis zum Ablauf von 6 Monaten nach Versendung der Rechnung. Werden gegen die Entgeltforderungen Einwendungen erhoben oder diese trotz Zahlungsaufforderung nicht beglichen, duerfen die Abrechnungsdaten aufbewahrt werden, bis die Einwendung abschliessend geklaert ist oder die Entgeltforderung beglichen ist. 15 Abs. 8 Telemediengesetz (TMG) bleibt unberuehrt. 8.3. Personenbezogene Daten werden im Rahmen von Auftragsdatenverwaltung im Sinne des 9 BDSG fuer uns von der mediantis AG verarbeitet. Die mediantis AG hat hierbei lediglich die Funktion eines technischen Dienstleisters, wir sind allein verantwortlich fuer die an uns uebersandten Daten. 8.4. Sofern und soweit die Aufbewahrung der personenbezogenen Daten aufgrund bestehender rechtlicher oder steuerlicher Verpflichtungen erforderlich ist, werden diese Daten fuer den Zugriff zu anderen als den gesetzlich begruendeten Zwecken gesperrt. 9. Schlussbestimmungen 9.1. Es gilt das Recht der Bundesrepublik Deutschland. Bei Verbrauchern, die den Vertrag nicht zu beruflichen oder gewerblichen Zwecken abschliessen, gilt diese Rechtswahl nur insoweit, als nicht der gewaehrte Schutz durch zwingende Bestimmungen des Rechts des Staates, in dem der Verbraucher seinen gewoehnlichen Aufenthalt hat, entzogen wird. Die Bestimmungen des UN-Kaufrechts finden keine Anwendung. 9.2. Ist der Kunde Kaufmann, juristische Person des oeffentlichen Rechts oder oeffentlich-rechtliches Sondervermoegen, ist ausschliesslicher Gerichtsstand fuer alle Streitigkeiten aus diesem Vertrag unser Geschaeftssitz. Dasselbe gilt, wenn der Kunde keinen allgemeinen Gerichtsstand in Deutschland hat oder Wohnsitz oder gewoehnlicher Aufenthalt zum Zeitpunkt der Klageerhebung nicht bekannt sind. 9.3. Sollten einzelne Bestimmungen des Vertrags mit dem Kunden einschliesslich dieser Allgemeinen Geschaeftsbedingung ganz oder teilweise unwirksam sein oder werden, so wird hierdurch die Gueltigkeit der uebrigen Bestimmungen nicht beruehrt.Statutory Right to cancel You have the right to cancel the contract within 14 days without giving any reason. The cancellation period will expire after 14 days from the day on which • you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the goods; • the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good in the case of a contract relating to multiple goods ordered by you in one order and delivered separately; • on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last lot or piece in the case of a contract relating to delivery of a good consisting of multiple lots or pieces. In case more than one of the above alternatives applies to your contract the cancellation period starts once you or a third party other than the carrier acquires the last good or the last lot or piece. To exercise the right to cancel, you must inform us, Buchservice Lars Lutzer - Alte Landstr. 39- 23812 Wahlstedt/ Schleswig-Holstein, Germany, 0176 / 63887918 of your decision to cancel this contract by a clear statement (e.g. a letter sent by post, fax or e-mail). You may use the attached model cancellation form, but it is not obligatory. To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired. Effects of cancellation If you cancel this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us). We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you. We will make the reimbursement without undue delay, and not later than- a. 14 days after the day we receive back from you any goods supplied, or b. (if earlier) 14 days after the day you provided evidence that you have returned the goods, or c. If there were no goods supplied, 14 days after the day on which we are informed about your decision to cancel with contract. We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement. We may withhold reimbursement until we have received the goods back or you have supplied evidence of having sent back the goods, whichever is the earliest. You shall send back the goods or hand them over to us or Buchservice Lars Lutzer, - Alte Landstr. 39- 23812 Wahlstedt/ Schleswig-Holstein, Germany, 0176 / 63887918, without undue delay and in any event not later than 14 days from the day on which you communicate your cancellation from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods. Model cancellation form (Complete and return this form only if you wish to withdraw from the contract) To: Buchservice-Lars-Lutzer Einzelunternehmer - Alte Landstr. 39- 23812 Wahlstedt/ Schleswig-Holstein /Germany Telefon: ++49 (0)176 / 63887918 Telefax: +49 (0)32121035963 E-Mail: LLU-Buchservice@mail.de ________________________________________________________________.________________________________________________________________. I/We* hereby give notice that I/We* withdraw from my/our* contract of sale of the following goods*/for the provision of the following service*, Ordered on*/received on*: ________________________________________ Name of consumer(s): ____________________________________________ Address of consumer(s): __________________________________________ _________________________________________________________________ _________________________________________________________________ Signature of consumer(s) (only if this form is issued on paper): _________________________________________________________________ Date: ____________________________________________________________ * Delete as appropriate. About us: BuchService Lars Lutzer - Einzelunternehmung- Alte Landstr. 39- 23812 Wahlstedt/ Schleswig-Holstein Deutschland /Germany - TEL: +49 (0) 176 / 63887918 - FAX: +49 (0)32121035963- Email: LLU-Buchservice(at)mail(punkt)de , VAT /UID: DE277819159
About the Seller
BOOK-SERVICE Lars Lutzer - ANTIQUARIAN BOOKS - LITERATURE SEARCH *** BOOKSERVICE *** ANTIQUARIAN RESEARCH
Biblio member since 2012
Wahlstedt
About BOOK-SERVICE Lars Lutzer - ANTIQUARIAN BOOKS - LITERATURE SEARCH *** BOOKSERVICE *** ANTIQUARIAN RESEARCH
LITERATURE SEARCH *** BOOKSERVICE *** ANTIQUARIAN RESEARCH Literature research: You are looking for a certain (out of print) book title. We research for you and inform you as soon as possible. BUCHSERVICE *** LITERATUR RECHERCHE *** ANTIQUARISCHE SUCHE Literaturrecherche: Suchen Sie einen bestimmten (vergriffenen) Titel? Wir recherchieren kostenlos fuer Sie und senden Ihnen die gewuenschten Informationen zu.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Handling and Storing Books
Take care of your old books — vintage, antiquarian, and fine — with these tips from a professional bookseller
Collecting Children’s Literature
Children’s books are among some of the most popular themes to build a book collection on. Learn a bit more in our Brief History of Children’s Literature.
