GOLDEN RULE SOCIABILITY EXCURSION TO HAWAII BEING THE TWELFTH PILGRIMAGE CONDUCTED TO THE PARADISE OF THE PACIFIC BY THE LOS ANGELES CHAMBER OF COMMERCE; (2) PASSENGER LIST. LOS ANGLES - HAWAII SERVICE; PASSENGER LIST, LOS ANGELES - HAWAII SERVICE AND SHOWING 3-DAY INTER-ISLAND TRIP ... (2 COPIES); (3) HAWAII TRADE BULLETIN NO. 13; (4) S.S. CITY OF HONOLULU ENTERTAINMENT PROGRAMME, VOYAGE 16. ENROUTE LOS ANGELES TOP HONOLULU (2 COPIES); (5) S.S. CITY OF HONOLULU, CAPTAIN ARTHUR SELF, DINNER, VOYAGE 16 (MENU); (6) ROYAL HAWAIIAN HOTEL HONOLULU, MENU, DINNER, FRIDAY, AUGUST 10TH, 1928 ... HONOLULU, H.T. & LOS ANGELES, CA: LOS ANGELES CHAMBER OF COMMERCE, LOST ANGELES STEAMSHIP CO., TERRITORIAL HOTEL CO., LTD., 1928

Honolulu & Los Angeles: Los Angeles Chamber of Commerce, Los Angeles Steamship Company, Territorial Hotel Company, Ltd., 1928., 1928. First edition. Eight pieces. Piece #1. 6" x 3 1/2" in printed wrappers with green ink lettering. [32] pp. Printed wrappers with green ink lettering. Slightly sunned. Piece #2/3. 7 3/4" x 16" sheet folded to 8 panels with cover art showing a view of the city of Honolulu. Printed in orange and blue and with decorative borders. Light soiling. Piece #4. 11" x 8 1/2" typed, mimeographed and stapled at gutter. Minor age toning, creasing and with one small chip to top corner. Item #5/6. 9 1/4" x 12" folded to 4 panels with striking Art Deco cover art. Light soiling and with creasing to bottom corners and light wear to the extremities. Item #7. 91/4" x 12" folded to 4 panels with bright colorful Art Deco cover art. Light soiling and with light wear to extremities. Item #8. 9" x 12" on orange-tinted paper and folded to 4 panels and with cover artwork showing the dining room of the hotel on the front cover and showing various buildings in Honolulu on the rear cover. All pieces are from the library of Archibald Angus MacDonald, stepson of famed southern California oil man William F. Byrne, as well as oil company and drilling company owner and manager of MacDonald & Burns Oil Producers. A nicely preserved small grouping of printed souvenirs documenting the expansion of Hawaiian tourism in the 1920s, largely sponsored by the Los Angeles Chamber of Commerce, as well as the Los Angeles Steamship Company. By 1928, Hawaii, and the city of Honolulu were seeing approximately 20,000 tourist visitors a year, and the Royal Hawaiian Hotel was also encouraging increased tourism, and use of their beaches on Waikiki, as well as tourist visitors to other islands. The Hawaii Tourist Bureau, successor to the Hawaii Promotion Bureau sponsored a beautification project in Honolulu, encouraged development along Waikiki Beach, development of gold courses, expansion of ocean liner piers, and much more to drive tourism. The Los Angeles Chamber of Commerce and the Los Angeles Steamship company were heavily involved in these efforts, often by recruiting the Who's Who of southern California, including the Bullock's, Eastman's, Jungmeyer's, MacDonald's, and others, such as Hilario Moncado, editor and publisher of Filipino Nation. The Hawaii Trade Bulletin is quite scarce and details the big island of Hawaii, with descriptions of Hilo, Hamakua, Kohala, Kona, Hawaii National Park and Puna, with business listings, map, and mentions of Kona coffee. Shipboard activities onboard the S.S. City of Honolulu included a bridge tournament, shuffleboard, tennis, and masquerade ball. The dinner menu listed nuts, caviar, sardines, Columbia River Salmon, sea food patties, and Hawaiian Salad.