The Hidden Persuaders by Packard, Vance Oakley - 1957

McKay. Good/No Dust Wrapper. 1957. Clean & Tight Contents!!!!!!!!. Hard Cover. 0679500308 (W182) .

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

New York: David McKay, 1957. Hardcover. Very Good. First edition. viii, 275 pp. Green cloth with gilt spine lettering. Near Fine in Very Good dust jacket, unclipped ($4.00). Spine panel sunned, jacket rubbed along edges with a few small chips and nicks. A bestselling expose of the use of psychological techniques in advertising. Its influence has extended far beyond the book's original context-- laughably sexualized and manipulative ads for cigarettes, cars with fins, pills for "harried housewife syndrome" etc.-- to inform the way consumers see ads to this day. As media critic Mark Crispin Miller noted in the 50th-anniversary reissue's foreword, no other "popular critique of advertising moved the public, or changed their views of that essential corporate craft, as deeply or enduringly.

David McKay Company. Very Good+ in Good+ dust jacket. 1957. First Edition; First Printing. Hardcover. 0679500308 . ; Red cloth cover has light scuffs and discoloration but bright and in very good+ condition. Boards and spine are straight. Binding is tight. Former owner's bookplate affixed to front paste down. Pages are lightly toned but clean and pristine. Dust jacket has multiple small tears and chips along top and bottom edge but clean, bright, and in good+ condition. Publisher's price of $4.00 on DJ flap. DJ protected by a brand new, clear, acid-free mylar cover. We add mylar covers to all books with DJs to preserve the DJs and add luster to magnify their beauty. (If pictured, shown without the mylar cover for an accurate representation of dust jacket. ) .