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The Honda Myth: The Genius and His Wake

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The Honda Myth: The Genius and His Wake

by Masaaki Sato

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  • Hardcover
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About This Item

New York: Vertical, 2006. 1st edition. As New. octavo. hardback with dust jacket 476pp., ÔHonda was the brainchild of two very different men. One, a genius engineer who never went to college but became the face of the company; Soichiro Honda. The other, a shrewd businessman who breezed into management and directed behind the scenes; Takeo Fujisawa. Apart, they may have never met international success, but together they made their mark. Yet, after Honda and FujisawaÕs retirement, and decisively after the departure of heir apparent Shoichiro Irimajiri, Honda Motor looks like what it once seemed incapable of becoming-a faceless firmÕ

Synopsis

Masaaki Sato simply has no peer when it comes to reporting on the Japanese auto industry, his prominence dating back to the 1980's when he was on the auto beat for Nikkei (the Japanese Wall Street Journal ). Currently an executive at Nikkei Business Publications, he is the author of highly regarded histories including one on the early days of home video technology (i.e., VHS vs. Betamax) and that has been adapted to the big screen. His most recent book is The House of Toyota .

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Details

Bookseller
Andrew Barnes Booksellers AU (AU)
Bookseller's Inventory #
137284
Title
The Honda Myth: The Genius and His Wake
Author
Masaaki Sato
Book Condition
New
Edition
1st edition
Binding
Hardcover
Publisher
Vertical
Place of Publication
New York
Date Published
2006
Size
octavo

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About the Seller

Andrew Barnes Booksellers

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2006
MELBOURNE, Victoria

About Andrew Barnes Booksellers

We are a general, Internet only bookseller with 25 years experience, specialising in Military & Russian material. We have operated on-line for 9 years

Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Octavo
Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...

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