Hospitality Strategic Management: Concepts and Cases

Wiley, 2004. Hardcover. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Useful and comprehensive executive-level coverage of strategic management Hospitality Strategic Management: Concepts and Cases offers a complete, com prehensive, and managerially useful treatment of strategic management in th e hospitality industry. This up-to-date resource provides the most relevant models, theories, and hospitality practices for those interested in managi ng effectively in today's competitive international hospitality industry. Hospitality Strategic Management provides a realistic, balanced, and curren t view of the field by considering the practical aspects of the strategic m anager's role, including the acquisition, development, and management of in ternal resources (such as people, knowledge, financial capital, and physica l assets) and relationships with external stakeholders (such as guests, sup pliers, owners, franchisors, venture partners, and governmental agencies). Throughout the book, examples and best practices of leading hospitality org anizations are used to illustrate ideas and concepts. Hospitality Strategic Management: Integrates global strategic management theory throughout the text Addresses strategic thinking as an essential, creative aspect of the strate gy process Covers aspects of starting a business, including what a business plan conta ins, franchising, and entrepreneurship within existing organizations Pulls the implementation process together with a careful treatment of organizational design and control Reflecting the dynamic envir.