The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara Gillis
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0470894067
- ISBN 13
- 9780470894064
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780470894064
- Title
- The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
- Author
- Tamara Gillis
- Format/Binding
- Hardback
- Book Condition
- New New
- Quantity Available
- 10
- Binding
- Hardcover
- ISBN 10
- 0470894067
- ISBN 13
- 9780470894064
- Publisher
- Jossey-bass
- This edition first published
- 2011-05
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...