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The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

The IABC Handbook of Organizational Communication: A Guide to Internal

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

by Tamara Gillis

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  • Hardcover
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New
ISBN 10
0470894067
ISBN 13
9780470894064
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About This Item

Hardback. New. This thoroughly revised and updated edition includes all new case studies and new original chapters.

Synopsis

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780470894064
Title
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
Author
Tamara Gillis
Format/Binding
Hardback
Book Condition
New New
Quantity Available
10
Binding
Hardcover
ISBN 10
0470894067
ISBN 13
9780470894064
Publisher
Jossey-bass
This edition first published
2011-05

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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