Idees charmantes. Journal mensuel No. 29. . . . by [FASHION -- LeLONG, Lucien (Designer).] - ca. 1930].

[Paris, Vienna, New York, et al: Societe Graphique S.A., Editions de Mode, Classique Modes Co., Importers of Fashions, 303 Fifth Ave., ca. 1930]. Folio. 9 x 13 in. IV pp., leaves as V-XX hand-coloured pochoir plates, [2] pp. (pattern cutting plates). Quarter-embossed gold foil over pink printed softcovers, gilt & black decorative lettering (minor shelfwear, slight bumping to corners, rubbing), still a VG copy. First edition, of this beautifully coloured collection of haute couture Parisian fashion dress designs by Lucien LeLong (1889-1958). Lelong was a contemporary designer alongside Chanel, Vionnet, Molyneux, Lanvin & Patou focusing on designing for cafe society during the 1920’s and 1930’s. These designs emphasize Lelong, Schiaparelli and Vionnet’s move towards a more sophisticated and elegant feminine silhouette during the 1930’s with hemlines dropped to mid-calf or close to the ankle, soft slim-fitting dresses, and backless evening gowns. Classique Modes also distributed other similar pochoir-illustrated fashion design periodicals such as Paris Chic, Elite, Robes elegantes, Iris, and others. The final 2 plates No copies in Worldcat.