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Intellectual Property : The Tough New Realities That Could Make or Break Your Business
by Goldstein, Paul
- Used
- Condition
- Used - Good
- ISBN 10
- 1591841771
- ISBN 13
- 9781591841777
- Seller
-
Mishawaka, Indiana, United States
Payment Methods Accepted
About This Item
Penguin Publishing Group. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Synopsis
The definitive guide to intellectual property for business managers How can a product of the mind—an innovation, a song, a logo, a business secret—become the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use? Billions of dollars ride on that question, as do the fates of publishers, software producers, drug companies, advertising firms, and many others. It’s also a key question for individuals—for instance, if you quit your job after mastering the company’s secrets, what can you do with that information? With the growth of the internet and global markets, having a smart IP strategy is more essential than ever. Intellectual Property is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights—all essential business issues that have changed rapidly in the last few years. Goldstein draws on dozens of fascinating case studies, from the Polaroid vs. Kodak battle to Kellogg’s surprising trademark suit against Exxon to whether a generic perfume is allowed to smell exactly like Chanel No. 5. Every business decision that involves IP is also a legal decision, and every legal decision is also a business decision. Lawyers and managers need to work together to navigate these murky waters, and this book shows how.
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Details
- Bookseller
- Better World Books
(US)
- Bookseller's Inventory #
- 45942580-6
- Title
- Intellectual Property : The Tough New Realities That Could Make or Break Your Business
- Author
- Goldstein, Paul
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 1591841771
- ISBN 13
- 9781591841777
- Publisher
- Penguin Publishing Group
- Place of Publication
- New York
- This edition first published
- 2007-11
Terms of Sale
Better World Books
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About the Seller
Better World Books
Biblio member since 2005
Mishawaka, Indiana
About Better World Books
Better World Books is the world's leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy and education initiatives. We offer low prices, fast shipping, and have a 100% money back guarantee, if you are not completely satisfied.
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