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Jamming : The Art and Discipline of Corporate Creativity

Jamming : The Art and Discipline of Corporate Creativity

Jamming : The Art and Discipline of Corporate Creativity
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Jamming : The Art and Discipline of Corporate Creativity

by Kao, John

  • Used
Condition
Used - Good
ISBN 10
0887307469
ISBN 13
9780887307461
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About This Item

HarperCollins Publishers. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Synopsis

In today's competitive environment, creativity is no longer an option. Companies that understand how to manage creativity in their people, organize for creative results and willingly implement good new ideas will triumph.In Jamming, John Kao also offers an approach that demystifies a topic traditionally confounding to businesspeople everywhere. He begins by showing how creativity, like the musical discipline of jazz, has a vocabulary and a grammar. It is a process, and because of that it can be observed, analyzed, understood, replicated, taught and managed. He explains how creativity needs a particular environment in which to blossom and grow. Like musicians in a jam session, a group of businesspeople can take an idea, challenge one another's imagination and produce an entirely new set of possibilities. Kao reveals how managers can stimulate creativity in their employees, explores the impact of information technology on creativity, looks at the globalization of creativity and shows how to ensure the loyalty of people who design, build and deliver today's vital products and services.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
39056478-75
Title
Jamming : The Art and Discipline of Corporate Creativity
Author
Kao, John
Book Condition
Used - Good
Quantity Available
1
Binding
Hardcover
ISBN 10
0887307469
ISBN 13
9780887307461
Publisher
HarperCollins Publishers
Place of Publication
New York
This edition first published
June 1996

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