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KELLOGG ON BRANDING, Marketing Faculty of The Kellogg School of Management

KELLOGG ON BRANDING, Marketing Faculty of The Kellogg School of Management

KELLOGG ON BRANDING, Marketing Faculty of The Kellogg School of Management
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KELLOGG ON BRANDING, Marketing Faculty of The Kellogg School of Management

by TYBOUT, Alice & CALKINS, TIM .;.KOTLER, PHILIIP FOREWORD (KELLOGG)

  • Used
  • Hardcover
  • Signed
  • first
Condition
Very Good in Very Good dust jacket
ISBN 10
0471690163
ISBN 13
9780471690160
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Item Price
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About This Item

Hoboken, N. J.: Wiley PUB. Very Good in Very Good dust jacket. 2005. first edition,12p?. HARDCOVER. 9.1 X 6.2 X 1.4 inches. VERY GOOD CONDITION IN VERY GOOD UNCLIPT(S35.00) DUST JACKET..CLEAN, SOLID, BRIGHT IN SIMILAR DUST JACKET..**SIGNED BY AUTHOR "ALICE M. TYBOUT & T.Calkin." (Alilce is very readable..Calkins is a short allusion to his name.; Gold spine titles on black hard covers...DJ has WHITE TITLES ON Gold & Purple DJ...WHITE ENDPAPERS.. ; 352 pages; renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. ; Signed by Author .

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Details

Bookseller
Wonderful Books by Mail US (US)
Bookseller's Inventory #
132182
Title
KELLOGG ON BRANDING, Marketing Faculty of The Kellogg School of Management
Author
TYBOUT, Alice & CALKINS, TIM .;.KOTLER, PHILIIP FOREWORD (KELLOGG)
Format/Binding
Hardcover
Book Condition
Used - Very Good in Very Good dust jacket
Quantity Available
1
Edition
first edition,12p?
ISBN 10
0471690163
ISBN 13
9780471690160
Publisher
Wiley PUB
Place of Publication
Hoboken, N. J.
Date Published
2005
Keywords
Marketing STRATEGY, Business MODEL, Small Business, Advertising PARTNER, DISTRIBUTION, Direct Sales, Multi Level Market

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Wonderful Books by Mail

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
First Edition
In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
PUB
Common abbreviation for 'published'

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