Knowledge management for process, organizational and marketing innovation; tools and methods. by O'Brien, Emma et al - 2011

Information Science Reference, 2011. Hardbound. New Book. Hardbound. International contributors in business and organizational science focus on the practical use of knowledge management (KM) as a tool for innovation. They examine the role of innovation in the organization, identify KM tools and technologies that facilitate product, process, and marketing innovations, and explain how the management of intellectual assets supports innovation. Some specific subjects explored include social network analysis as a tool for KM innovation, new product development based on knowledge creation and technology education, a specific model for maximizing knowledge in a firm, acquiring and applying market knowledge for large software purchases, and organizational antecedents of intellectual capital. O'Brien is affiliated with the University of Limerick, Ireland. (2011 Ringgold, Inc., Portland, OR)