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The Language of Trust: Selling Ideas in a World of Skeptics

The Language of Trust: Selling Ideas in a World of Skeptics

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The Language of Trust: Selling Ideas in a World of Skeptics

by Michael Maslansky, Scott West, Gary DeMoss, David Saylor

  • Used
  • Hardcover
Condition
Used:Good
ISBN 10
0735204756
ISBN 13
9780735204751
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About This Item

Prentice Hall Press, 2010-05-04. Hardcover. Used:Good.

Synopsis

What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
DADAX0735204756
Title
The Language of Trust: Selling Ideas in a World of Skeptics
Author
Michael Maslansky, Scott West, Gary DeMoss, David Saylor
Format/Binding
Hardcover
Book Condition
Used:Good
Quantity Available
1
ISBN 10
0735204756
ISBN 13
9780735204751
Publisher
Prentice Hall Press
Place of Publication
Ny
Date Published
2010-05-04

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Ergodebooks

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HOUSTON, Texas

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