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Law and Creativity in the Age of the Entertainment Franchise by Bowrey, Kathy

Law and Creativity in the Age of the Entertainment Franchise by Bowrey, Kathy

Law and Creativity in the Age of the Entertainment Franchise by Bowrey, Kathy

Law and Creativity in the Age of the Entertainment Franchise by Bowrey, Kathy

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  • Hardcover
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1107039894
ISBN 13
9781107039896
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About This Item

ISBN:9781107039896

Cambridge University Press, 01 January 2014

Hardback 242 PAGES

Much of the real value in the entertainment industry today lies in franchises - fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity - that create an ongoing presence in the marketplace. The entertainment franchise now shapes the global cultural landscape. However, scholars have devoted little attention to how intellectual property law has changed or is being stretched in practice to accommodate this type of creativity and form of enterprise. Covering law and practice in jurisdictions such as the UK, the EU, the USA, Australia, Spain and the Caribbean, this collection explores the 'fit' of intellectual property laws with specific franchises and tracks the way creators and entrepreneurs work around law's limitations. Case studies include mega-film franchises, fan activity, hip-hop, the management of celebrity reputation, flamenco, 'Disneyfied' theatre, film and television funding, arts festivals and 'carnival in a box'.

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Bookseller
Pentz Booksellers ZA (ZA)
Bookseller's Inventory #
9781107039896
Title
Law and Creativity in the Age of the Entertainment Franchise by Bowrey, Kathy
Book Condition
Used
Binding
Hardcover
ISBN 10
1107039894
ISBN 13
9781107039896
Publisher
Cambridge University Press
This edition first published
2014-11

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