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The Long Tail : How Endless Choice Is Creating Unlimited Demand

The Long Tail : How Endless Choice Is Creating Unlimited Demand

The Long Tail : How Endless Choice Is Creating Unlimited Demand
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The Long Tail : How Endless Choice Is Creating Unlimited Demand

by Anderson, Chris

  • Used
Condition
Used - Like New
ISBN 10
1844138518
ISBN 13
9781844138517
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About This Item

Used - Like New. Used book that is in almost brand-new condition.

Synopsis

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
40117257-6
Title
The Long Tail : How Endless Choice Is Creating Unlimited Demand
Author
Anderson, Chris
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
1844138518
ISBN 13
9781844138517
Publisher
Random House
Place of Publication
London
This edition first published
2007

Terms of Sale

Better World Books

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About the Seller

Better World Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2005
Mishawaka, Indiana

About Better World Books

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