Marketing Management: an Asian Perspective
by Kotler, Philip, Keller, Dr Kevin Lane, Hoon Ang, Swee, Leong, Prof Siew Meng, Tan, Chin-Tiong
- Used
- Condition
- Used - Good
- ISBN 10
- 9810687974
- ISBN 13
- 9789810687977
- Seller
-
Waltham Abbey, Essex, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Details
- Seller
- Phatpocket Limited (GB)
- Seller's Inventory #
- Z1-J-024-02018
- Title
- Marketing Management: an Asian Perspective
- Author
- Kotler, Philip, Keller, Dr Kevin Lane, Hoon Ang, Swee, Leong, Prof Siew Meng, Tan, Chin-Tiong
- Book Condition
- Used - Good
- Binding
- Paperback
- ISBN 10
- 9810687974
- ISBN 13
- 9789810687977
- Publisher
- Pearson Education Centre
- This edition first published
- 2013
Terms of Sale
Phatpocket Limited
Books are usually shipped in 48 hours or less. All of our books have a 14 day no hassle money back guarantee unless stated otherwise in the book's description. Item must be returned in the exact same condition that it was received. Through our work with The Rainbow Centre and other Charity Partners, we have already given hundreds of young people in Sri Lanka and Africa the vital chance to get an education.