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Marketing Management: International Version
by Philip Kotler, Kevin Keller
- Used
- Paperback
- Condition
- Used; Good
- ISBN 10
- 0131357972
- ISBN 13
- 9780131357976
- Seller
-
London, Greater London, United Kingdom
Payment Methods Accepted
About This Item
Pearson Education, 05/06/2008. Paperback. Used; Good. EX library copy **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Synopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Details
- Seller
- Greener Books Ltd
(GB)
- Seller's Inventory #
- 4286838
- Title
- Marketing Management: International Version
- Author
- Philip Kotler, Kevin Keller
- Format/Binding
- Paperback
- Book Condition
- Used; Good
- Quantity Available
- 1
- ISBN 10
- 0131357972
- ISBN 13
- 9780131357976
- Publisher
- Pearson Education
- Place of Publication
- Upper Saddle River, Nj, U.s.a.
- Date Published
- 05/06/2008
Terms of Sale
Greener Books Ltd
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About the Seller
Greener Books Ltd
Biblio member since 2010
London, Greater London
About Greener Books Ltd
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