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Marketing Management: The Millennium Edition

Marketing Management: The Millennium Edition

Marketing Management: The Millennium Edition
Stock Photo: Cover May Be Different

Marketing Management: The Millennium Edition

by Kotler, Philip

  • New
  • Hardcover
Condition
New
ISBN 10
0130122173
ISBN 13
9780130122179
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About This Item

Prentice Hall, Upper Saddle River, NJ, 1999. Millennium Edition. Hardcover. New . Book is New, The cover has very light rubbing. Quantity Available: 1. ISBN: 0130122173. ISBN/EAN: 9780130122179. Pictures of this item not already displayed here available upon request. Inventory No: 1560787169. . 9780130122179

Synopsis

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.

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Details

Bookseller
A2zbooks US (US)
Bookseller's Inventory #
1560787169
Title
Marketing Management: The Millennium Edition
Author
Kotler, Philip
Format/Binding
Hardcover
Book Condition
New New
Quantity Available
1
Edition
Millennium Edition
ISBN 10
0130122173
ISBN 13
9780130122179
Publisher
Prentice Hall
Place of Publication
Upper Saddle River, NJ
Date Published
1999
Keywords
BZDB42 MARKETING MANAGEMENT BUSINESS ECONOMICS Marketing Management The Millennium Edition

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About the Seller

A2zbooks

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Burgin, Kentucky

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Glossary

Some terminology that may be used in this description includes:

Rubbing
Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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