For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.

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Bookseller: Dunaway Books (US)
Bookseller's Inventory #: 209304
Title: Marketing Management
Author: Philip Kotler, Kevin Keller
Format/Binding: Paper Back
Book Condition: Used - Good
Quantity Available: 1
Binding: Paperback
ISBN 10: 8120335708
ISBN 13: 9788120335707
Publisher: Prentice Hall of India
Place of Publication: New Delhi
Date Published: December 2007
Pages: 816

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Dunaway Books is an absolutely necessary stop for the bibliophile on the Grand South Grand strip. Housed within an airy, spacious former gallery, we carry an unparalleled selection of fine used, out of print and rare volumes. Upon stepping into our store, you will find aisle after aisle of scrupulously collected books treating a broad variety of subjects in depth. We keep new small-press titles by local authors or about local subjects, children's books and shelves of CDs for music lovers. There is something here for everyone. Whether you have a few hours or just a few minutes to while away, Dunaway Books is designed to be an intellectually and creatively stimulating place for the scholar, the collector, and the good old-fashioned voracious reader.