Prentice Hall PTR, 2008. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.

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Details

Bookseller: ThriftBooks (US)
Bookseller's Inventory #: G0136009980I4N00
Title: Marketing Management
Author: Philip Kotler; Kevin Keller
Format/Binding: Hardcover
Book Condition: Used - Very Good
Quantity Available: 4
ISBN 10: 0136009980
ISBN 13: 9780136009986
Publisher: Prentice Hall PTR
Place of Publication: Upper Saddle River, N.J
Date Published: 2008
LCCN: 2008000337

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Jacket: Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...