Skip to content

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
Stock Photo: Cover May Be Different

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images Hardback - 1999 - 1st Edition

by Bruce I. Newman

  • New
  • Hardcover

Description

Hardback. New. Mass Marketing of Politics
New
$214.12
$12.76 Shipping to USA
Standard delivery: 14 to 21 days
More Shipping Options
Ships from The Saint Bookstore (Merseyside, United Kingdom)

About The Saint Bookstore Merseyside, United Kingdom

Biblio member since 2018
Seller rating: This seller has earned a 5 of 5 Stars rating from Biblio customers.

The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.

Terms of Sale: Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.

Browse books from The Saint Bookstore

Details

  • Title The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
  • Author Bruce I. Newman
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Condition New
  • Pages 184
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Date 1999-07-02
  • Bookseller's Inventory # A9780761909583
  • ISBN 9780761909583 / 0761909583
  • Weight 0.81 lbs (0.37 kg)
  • Dimensions 8.82 x 6.8 x 0.59 in (22.40 x 17.27 x 1.50 cm)
  • Library of Congress subjects Political campaigns - United States, United States - Politics and government -
  • Library of Congress Catalog Number 99006266
  • Dewey Decimal Code 324.720

From the publisher

The Mass Marketing of Politics demonstrates how The United States′ contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.