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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR : How to Use Social Media, Online Video,
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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by Scott, David Meerman

  • Used
Condition
Used - Good
ISBN 10
1118488768
ISBN 13
9781118488768
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About This Item

Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.

Synopsis

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
GRP101999233
Title
The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Author
Scott, David Meerman
Book Condition
Used - Good
Quantity Available
1
Binding
Paperback
ISBN 10
1118488768
ISBN 13
9781118488768
Publisher
Wiley & Sons, Incorporated, John
Place of Publication
U.s.a.
This edition first published
2013-07

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Better World Books

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Reno, Nevada

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