The Oliver alphabet with illustrations. [Cover title]. by [ABC -- ADVERTISING]. [OLIVER, James] - 1889.

South Bend, IN & Chicago: [Oliver Chilled Plow Works], Shober & Carqueville Litho Co., 1889. 12mo. [24 pp (unpaginated)], alternating colour illustrated litho alternating burgundy-coloured & green ink illustrations throughout. Blue softcovers, illustrated litho printed in burgundy-coloured ink, stapled, and punch sewn at upper fore-edge w/ black thread (minor shelfwear, slight soiling, couple corners creased), still VG- copy. First edition of this beautifully printed and fascinating advertising alphabet printed and distributed by the Oliver Chilled Plow Works as a novelty promoting the values and importance of the authentic Oliver Plows. Written just four years after the ruinous labor riots against Oliver in 1885, and as the company was fast expanding around the world, this piece reinforces the greatness and importance of Oliver Chilled Plows. Shober & Carqueville was originally established in Chicago by the merger of Charles Shober’s firm with Chicago Lithographing Company (Louis Kurtz & Edward Carqueville) in 1876. The company printed sheet music, posters, pictorial maps, trade cards, and advertising novelties.